The Triumph brief is finally over all
lines are closed and editing can now be
laid to rest.
I have enjoyed the brief as its gave me a chance
to explore different mediums and avenues.
The concept for my campaign is to communicate
how “magical” A Triumph bra can feel on any women
when properly fitted.
My research revealed that women today want
a perfect fitting bra.
One that cannot be felt, almost invisible,
like air, floating with them while they work or play.