Tuesday, 3 April 2012

Triumph Window Piece

The Triumph brief is finally over all
lines are closed and editing can now be
laid to rest.
I have enjoyed the brief as its gave me a chance
to explore different mediums and avenues.

The concept for my campaign is to communicate
 how “magical”  A Triumph bra can feel on any women 
when properly fitted.
My research revealed that women today want 
a perfect fitting bra. 
One that cannot be felt, almost invisible, 
like air, floating with them while they work or play.
The varying shapes and sizes of women today 
were the inspiration behind my concept. 
Using their words I illustrated the magical part a bra plays in every womens life when perfectly fitted......it Flys!!! 

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